“Heard on the Street” with the Wall Street Journal’s Telis Demos

For most kids, "career day" is nothing more than a welcome refuge from a typical day at school. For Telis Demos, it was the spark that launched his now decades-long career as a financial journalist. On this episode of Press Profiles, we talk to the "Heard on the Street" columnist and podcast host about the career day presentation from a Wall Street banker that ignited his curiosity in the financial markets. We get into his early career in magazines (and why newspapers won him over) and how getting “into the weeds” helps him uncover stories that others might miss. We also discuss the 2008 credit bubble, the rise of high-frequency trading, and the craft of writing a memorable intro. Telis also tells us about what PR professionals get right (and wrong), why he thinks it's important to ask someone what they actually do at work all day, and why aspiring young journalists should find their voice and follow their instincts.