Ben Smith: Blogs, BuzzFeed & Building Semafor

Ben Smith has spent his career at the edge of what’s next in media. From early political blogging and Politico to building BuzzFeed News and launching Semafor, he joins Press Profiles to talk about the shifts that have shaped modern journalism—and what may come next.

Ben shares what he learned from the rise and fall of the traffic era, why Semafor is betting big on live events and how journalists should think about distribution as AI reshapes the industry. Plus, he reveals his favorite BuzzFeed headline, offers some unconventional advice for PR people and explains why his dream job is still being a reporter.