Julia Boorstin – Twenty Years at CNBC Tracking Media and Technology from Every Angle

CNBC's Julia Boorstin has spent more than 20 years covering two of the most dynamic industries in business…. media and technology. From the early days of Facebook to the rise of AI, Julia has interviewed the biggest names and stayed atop every trend. Along the way, she founded CNBC's Disruptor 50 list and the successful Changemaker platform.

On this episode of Press Profiles, Julia discusses how her beat has evolved, why CEOs should embrace tough questions and how she prepares for major interviews. She also shares lessons from her book When Women Lead, revealing characteristics that help top females innovate, grow and navigate challenging times..