Sonali Basak: The Bloomberg TV Anchor and Reporter on her approach to interviews, mid-day runs, “mapping out” her source list, and her belief that you don’t get points in heaven for being a jerk
Sonali Basak has rapidly made her mark at Bloomberg, interviewing industry titans and breaking stories. On this episode of Press Profiles, we talk to Sonali about ditching medicine to follow her passion as a reporter, her crazy schedule at Bloomberg...
Sonali Basak has rapidly made her mark at Bloomberg, interviewing industry titans and breaking stories. On this episode of Press Profiles, we talk to Sonali about ditching medicine to follow her passion as a reporter, her crazy schedule at Bloomberg (kept in check by four different calendars), building and maintaining an impressive source list, what makes for a great interview, taking advantage of social media metrics, and a whole lot more about the life she calls “a beautiful mess that’s still being untangled.”
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